AI ad conducting

The agent plays.
You hold the baton.

The conducting layer above the official ad MCPs. You set the ceiling the AI can't cross — and finally see your real ROAS, with no double-counting across Google, Meta, and TikTok.

Start free See the Vault in action
No card to try · connects via official OAuth · GDPR-ready
0
platforms, one baton
0×
real ROAS, deduplicated
0%
of the ceiling, always held
real product
app.baton.ai/vault
Baton dashboard: the Budget Vault showing spend as musical dynamics and the ceiling as a bar line.
Google AdsMeta AdsTikTok AdsBudget VaultReal ROASCross-platform dedupProactive agentWhatsAppSlackStripeAuditable black boxGDPR-readyOfficial OAuth Google AdsMeta AdsTikTok AdsBudget VaultReal ROASCross-platform dedupProactive agentWhatsAppSlackStripeAuditable black boxGDPR-readyOfficial OAuth
April–May 2026

The pipes became a commodity. Conducting didn't.

Google, Meta, and TikTok shipped their official MCPs — for free. Wiring an AI into an ad account stopped being worth money. Access was never the bottleneck.

GOOGLE · APR 28

Official MCP

Native account access, free. Google only.

META · APR 29

29 tools

Read and write via OAuth, free in beta. Meta only.

TIKTOK · MAY 13

Full cycle

End-to-end campaigns, free. TikTok only.

Each one sees only its own stage. None has a budget cap, none deduplicates conversions, none warns you before it errs. Baton doesn't compete with the pipes — it conducts above them.

The score

Six movements

What turns six loose MCPs into an orchestra you conduct.

I

Budget Vault

A ceiling the agent can't cross. Not a warning — the bar line. It stops on the beat.

II

Cross-platform conducting

Unifies Google, Meta, and TikTok, deduplicates double-counted conversions, and shows your true ROAS.

III

Proactive agent

Spots spend anomalies, creative fatigue, and pacing off the rails — and pings you on WhatsApp or Slack before the damage.

IV

Simulate before you spend

Every change becomes an approvable plan. Read the diff and give the downbeat before a single dollar moves.

V

Auditable black box

A signed, chained, reversible trail. Ready for client audits and GDPR demands.

VI

Meets you where you work

Natural language, WhatsApp and Slack alerts, multi-currency, GDPR and SOC 2 from day one. Built for how you actually operate.

The dashboard

Baton operating in real time

The agent plays inside the bar. You follow every movement — ceiling always in view.

app.baton.ai/dashboardlive
Spend today · Google Ads
$0
ceiling $1,200 · headroom $160 · the agent won't cross it
Real ROAS dedup
0×
Approvals
0
awaiting your downbeat
Agent movements
  • Tired creative pausedCTR dropped 38% in 72h — ad turned off and budget reallocated.
  • Awaiting your sign-offRaise the “Winter” campaign budget by +$300/day.
  • Blocked by the VaultAction would cross the $1,200 ceiling — it never reached the platform.
Account under baton
Google Ads · g-123-456-7890
fffBEYOND THE BAR
pppmffff fff
Blocked: would hit $1,240.00, beyond the $1,200.00 ceiling. Headroom: $160.00.
Movement I · the heart

The agent won't blow your budget.

You set the maximum dynamic — the fortississimo. Every AI action passes through the Vault before it reaches the platform. If it would cross the ceiling, it's blocked. If it's too big, it waits for your sign-off. If it's within, it plays.

  • ✓
    Locks, doesn't alert

    The ceiling is math, not a suggestion the AI can ignore.

  • ❚❚
    Approval at the right moment

    Big plays or cuts come up to you — in the dashboard or on WhatsApp.

  • ↺
    Everything reversible

    Every executed action stores its undo. The whole score is auditable.

Movement II · real ROAS

Stop adding up what was counted twice.

Google and Meta each claim the same sale. Adding the dashboards inflates ROAS and skews your call. Baton unifies everything in one place, removes the duplicate by transaction, and hands you the number no single-platform MCP can: the real one.

ADDING THE DASHBOARDS
3.9×
REAL ROAS · DEDUP
0×
Baton dashboard: overview with today's spend, pending approvals, and real ROAS with dedup.
Pricing

Choose your section

Cancel anytime, no contract. Billed by movements — the actions Baton conducts per month.

Solo
For conducting your own account.
$29 /mo
  • 1 ad account
  • 1 platform
  • Budget Vault
  • Reversible audit
  • 500 movements/mo
Get started
Most chosen
Maestro
For conducting several accounts.
$79 /mo
  • Up to 5 accounts
  • Cross-platform + dedup (real ROAS)
  • Proactive agent on WhatsApp & Slack
  • Simulate before you spend
  • 3,000 movements/mo
Start free
Orchestra
For teams and ops.
$199 /mo
  • Unlimited accounts
  • 4 platforms
  • Team approvals and roles
  • Full GDPR audit
  • Unlimited movements
Get started
Philharmonic
For agencies and large accounts.
Custom
  • White-label
  • Dedicated SLA and support
  • Assisted onboarding
  • Invoice billing
  • Custom integrations
Talk to us

Launch pricing · switch or cancel anytime

FAQ

What people ask before subscribing

Does Baton touch my ad money?

Never. Baton connects through each platform's official OAuth and conducts the agent's actions — it never holds or moves your spend. Your card and balance stay between you and the platform.

Does it work with the free official MCPs?

Yes — that's the whole point. The official MCPs are the pipes. Baton is the layer of intelligence and safety on top: budget cap, cross-platform dedup, approval, and audit.

Can the agent blow my budget?

No. The Vault is a mathematical lock, not a warning. Any action that would cross your ceiling is blocked before it reaches the platform. Big plays or cuts wait for your sign-off.

Is my data safe?

Encrypted access tokens, per-org isolation, and an immutable, reversible audit trail. Built for GDPR and SOC 2 from the start.

Do I need to code?

No. Connect accounts in one click, set your limits in the Vault, and talk to the agent in plain language. The conducting is yours; the technical part is ours.

Raise the baton

Let the agent play.
The ceiling stays yours.

Start free See the dashboard demo